Football Insights: Premier League is about to change football forever, but Liverpool fans shouldn’t celebrate yet

Recently, some good news has trickled into the newsrooms concerning the current developments in soccer.

Richard Masters, the incoming Premier League boss, has assured fans that the organization is about to make a channel to air football matches for those who pay for it. It will be as smooth and popular as Netflix has been.

To make this more effective, the PL is about to eliminate the third-party broker for direct broadcasting rights. This means that subscribers will pay directly to the club. Hopefully, this program will roll out in 2020.

While this is new for the PL, other sports organizations such as the NBA and NFL have been operating this type of media distribution method for some time now. Their subscribers have been enjoying flawless sports viewing in real time.

The main catch is that people from all over the world are interested in other matches apart from those in the PL. For example, there are La Liga, French teams, Champions League and many other small football organizations. Creating a Netflix-like platform for the PL teams alone would be limiting. Therefore, there is no reason for Liverpool and other PL teams’ fans to rejoice yet. Besides, there are many grey areas in the project.

High Subscription Fee for Emerging Markets

According to the current analysis comparing what other established sports platforms are charging, the PL is likely to charge an average of USD 30 per month. The emerging markets in Africa and Asia have shown a love for football, but this subscription is still expensive for them. On average, Netflix charges USD 10, and these markets still find this price a strain.

Economists claim that the priority for these markets is to pay for 3G and 4G internet connections, and the rest of the subscription should be highly affordable. If the PL takes this direction, these markets are likely to be locked out or try to come up with hacks to bypass the subscription. Still, the PL top management and teams like Liverpool have a battle to fight to remain relevant.

UK Laws

Currently, PL matches that are played on Saturday at 3 PM are not allowed to air so that fans can go to the stadium. This is how the PL gets enough money through stadium tickets. If it creates a subscription package and this trend continues, this might be a significant challenge. Although PL management can negotiate with the government to amend this law as they have done with the steroid laws, it might be hard to cope with the consequences. The experts at Valkyrie Online, a platform that sells legal steroids, can confirm that laws have a very big impact. Even though Liverpool fans are happy about the possibility of being able to catch their favorite matches through a streaming platform, this might not be that easy.

Language Barrier

PL matches are based in the UK, which is an English-speaking nation. But with an official platform to stream football matches to paying subscribers, they might be required to include other languages as well. However, this is not as easy as many people think. It may be necessary to either hire different commentators, which is a big challenge, or to use software to translate, which might not be very accurate. After all, how many languages can they cover in the world?

Other Preferences

If people are subscribing to the streaming service because they love other teams rather than Liverpool and comparable top teams, they will be disappointed if they cannot watch their favorite teams. The truth is that some people are not interested in these top PL teams but rather other small teams. As a matter of fact, some people do not care about a team’s membership in the PL club. So, promoting this platform using the PL might be a waste of time. If coverage of more small teams is part of the service, some of the top teams including Liverpool might decline in popularity.

The Current Situation Is a Big Drawback

PL matches are currently included in a package that has many other sports. The Sky Sports package comes with football, cricket, tennis and Formula One sports among many others. See, quite a number of people are here to watch other sports as well. A Netflix-like platform for PL matches alone will lock out fans of other sports.


Hypothetically, this is a very good idea. However, a detailed look at it will make you join the pool of critics already questioning it. If you are a Liverpool fan, do not rejoice yet until all these issues are addressed. This might remain an unrealized dream.